What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedThis course equips participants with the knowledge and skills to develop and implement strategic communications and public relations plans that enhance organizational reputation and stakeholder engagement. Participants will learn how to align communications with organizational goals, craft impactful messages, manage media relations, handle crises, and evaluate the effectiveness of communication strategies. Case studies and practical exercises ensure participants can apply concepts to real-world organizational challenges.
Duration
5 Days
Who Should Attend
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Communications and PR officers
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Marketing and corporate communications staff
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Managers and team leaders responsible for stakeholder engagement
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Executives and administrative professionals involved in communications strategy
Course Impact
Organizational Impact
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Enhanced reputation and brand image
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Clear, consistent, and strategic communication across all channels
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Improved stakeholder engagement and relationship management
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Effective crisis communication and risk mitigation
Individual Impact
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Skills to develop and implement strategic communications plans
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Improved media relations and public engagement abilities
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Confidence in managing communication challenges and crises
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Enhanced career growth opportunities in communications and PR
Course Objectives
By the end of the course, participants will be able to:
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Understand the principles of strategic communications and PR
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Align communication strategies with organizational goals
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Develop compelling messages for internal and external stakeholders
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Manage media relations and execute effective PR campaigns
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Evaluate and improve communication strategies based on feedback and outcomes
Course Outline
Module 1: Foundations of Strategic Communications
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Principles and scope of strategic communications and PR
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Aligning communications with organizational vision and goals
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Case Study: Successful strategic communications in organizations
Module 2: Communication Planning and Strategy Development
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Setting objectives, identifying audiences, and crafting key messages
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Selecting appropriate communication channels and tools
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Practical Exercise: Designing a strategic communications plan
Module 3: Media Relations and Public Engagement
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Building and maintaining relationships with media and stakeholders
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Writing press releases, media statements, and content for campaigns
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Case Study: Managing media relations during a corporate event
Module 4: Crisis Communication Management
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Preparing for and responding to communication crises
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Risk assessment, rapid response, and maintaining organizational reputation
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Practical Exercise: Simulating a crisis communication scenario
Module 5: Evaluation and Continuous Improvement
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Monitoring and measuring communication effectiveness
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Using feedback and analytics to improve PR strategies
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Case Study: Reviewing and enhancing a corporate communications campaign
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
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Additional Options
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