What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedExecutives are the public face of their organizations, and effective media engagement is critical to maintaining credibility and reputation. This course equips executives with the skills to communicate confidently with journalists, manage public appearances, deliver clear messages, and handle challenging questions. Through practical exercises, case studies, and simulations, participants will develop the ability to represent their organization professionally and strategically in all media interactions.
Duration
5 Days
Who Should Attend
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Senior executives, directors, and organizational leaders
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Corporate communications and PR heads
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Managers frequently involved in media interviews or public speaking
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Anyone responsible for representing their organization publicly
Course Impact
Organizational Impact
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Stronger and more consistent public messaging
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Enhanced credibility and reputation in the media
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Reduced risk of miscommunication or reputational damage
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Improved stakeholder confidence and engagement
Individual Impact
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Confidence and poise in media interviews and public speaking
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Skills to craft and deliver key messages effectively
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Ability to handle difficult questions and challenging situations
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Strengthened leadership presence and professional credibility
Course Objectives
By the end of the course, participants will be able to:
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Understand media dynamics and the role of executives in public communication
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Prepare effectively for interviews, press conferences, and public appearances
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Deliver clear, concise, and impactful messages under pressure
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Respond to challenging questions with confidence and professionalism
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Enhance personal and organizational reputation through strategic media engagement
Course Outline
Module 1: Understanding the Media Landscape
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Types of media and their influence
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The role of executives in media relations
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Case Study: Successful executive media interactions
Module 2: Crafting Key Messages and Talking Points
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Developing clear, concise, and persuasive messages
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Aligning messaging with organizational goals and values
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Practical Exercise: Creating key messages for different scenarios
Module 3: Media Interview Techniques
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Techniques for in-person, phone, and virtual interviews
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Handling difficult or unexpected questions
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Case Study: Effective interview strategies in high-pressure situations
Module 4: Public Speaking and On-Camera Presence
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Enhancing voice, body language, and confidence
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Tips for on-camera appearances, webinars, and public presentations
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Practical Exercise: Simulated media interviews and presentations
Module 5: Crisis Communication and Reputation Management
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Preparing for potential crises and sensitive topics
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Maintaining credibility and composure under scrutiny
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Case Study: Executives successfully managing crisis communications
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
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Additional Options
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Training on Media for Executives
Next class starts 5 Jan 2026
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Take your career to the next level with our industry-leading training programs. Designed to build skills, boost confidence and drive success, we empower professionals like you to excel in your current role or explore new opportunities.
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