What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedThis course provides participants with a comprehensive understanding of integrated marketing communications (IMC), combining advertising, public relations, and digital marketing strategies. Participants will learn how to develop cohesive campaigns, deliver consistent messaging across channels, engage target audiences effectively, and measure campaign performance. Case studies and practical exercises provide hands-on experience in designing and executing integrated marketing strategies.
Duration
5 Days
Who Should Attend
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Marketing managers, brand managers, and communications officers
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PR professionals, digital marketing specialists, and content creators
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Business owners and entrepreneurs seeking to improve marketing impact
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Professionals involved in advertising, media planning, or stakeholder engagement
Course Impact
Organizational Impact
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Stronger brand consistency and visibility across all marketing channels
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Improved audience engagement and customer loyalty
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Enhanced campaign effectiveness through integrated strategies
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Better coordination between advertising, PR, and digital marketing teams
Individual Impact
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Skills to design and implement integrated marketing campaigns
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Ability to create consistent and persuasive messaging across channels
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Enhanced proficiency in advertising, PR, and digital marketing tools
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Greater confidence in planning, executing, and evaluating marketing campaigns
Course Objectives
By the end of the course, participants will be able to:
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Understand the principles and components of integrated marketing communications
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Develop coordinated campaigns that combine advertising, PR, and digital marketing
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Engage audiences effectively through multiple channels
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Measure and analyze the impact of marketing communications
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Apply best practices in content creation, media relations, and digital strategies
Course Outline
Module 1: Introduction to Integrated Marketing Communications (IMC)
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Key concepts, benefits, and components of IMC
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Aligning communications with organizational objectives
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Case Study: Successful IMC campaigns
Module 2: Advertising Strategies and Media Planning
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Principles of effective advertising
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Selecting and optimizing traditional and digital media channels
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Practical Exercise: Designing a multi-channel advertising plan
Module 3: Public Relations and Stakeholder Engagement
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Role of PR in integrated marketing campaigns
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Crafting press releases, media statements, and corporate messaging
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Case Study: PR integration in marketing campaigns
Module 4: Digital Marketing and Social Media Integration
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Leveraging social media, email marketing, and online platforms
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Creating consistent digital content that supports overall campaign goals
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Practical Exercise: Designing a digital marketing plan aligned with PR and advertising efforts
Module 5: Campaign Measurement and Optimization
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Monitoring campaign performance and analyzing results
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Adjusting strategies based on feedback and data insights
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Case Study: Evaluating an integrated marketing campaign for maximum impact
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
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Additional Options
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Training on Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
Next class starts 5 Jan 2026
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