What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedEffective media relations and crisis management are crucial for protecting and enhancing an organization’s reputation. This course equips participants with the skills to build strong media relationships, craft compelling messages, manage challenging situations, and respond to crises confidently. Through case studies and practical exercises, participants will learn to communicate strategically, maintain credibility, and safeguard organizational trust during high-pressure scenarios.
Duration
5 Days
Who Should Attend
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PR officers, communications managers, and media coordinators
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Corporate communications and marketing staff
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Executives and administrative staff responsible for public messaging
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Crisis management teams and organizational leaders
Course Impact
Organizational Impact
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Strengthened media relationships and proactive communication strategies
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Reduced reputational risks during crises
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Consistent and professional messaging during sensitive situations
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Improved stakeholder trust and confidence in organizational leadership
Individual Impact
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Confidence in engaging with media and managing press interactions
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Skills to prepare for and respond effectively to crises
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Ability to craft clear, accurate, and timely messages
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Enhanced professional credibility and decision-making in communications
Course Objectives
By the end of the course, participants will be able to:
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Understand the fundamentals of media relations and crisis management
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Develop strong media networks and maintain professional relationships
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Plan and execute communication strategies during crises
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Create accurate, clear, and persuasive messages under pressure
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Evaluate and improve crisis response strategies to protect organizational reputation
Course Outline
Module 1: Foundations of Media Relations
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Understanding the role of media in organizational communications
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Building and maintaining relationships with journalists and media outlets
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Case Study: Successful media engagement in organizational campaigns
Module 2: Effective Communication and Messaging
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Crafting press releases, statements, and talking points
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Ensuring clarity, consistency, and credibility in all communications
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Practical Exercise: Writing a press release for a corporate announcement
Module 3: Crisis Preparedness and Planning
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Identifying potential risks and vulnerabilities
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Developing crisis communication plans and protocols
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Case Study: Examining real-world organizational crises and responses
Module 4: Managing Media During a Crisis
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Techniques for press conferences, interviews, and public statements
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Handling difficult questions and controlling messaging
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Practical Exercise: Simulated crisis media interaction
Module 5: Evaluation, Recovery, and Continuous Improvement
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Monitoring the impact of crisis communications
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Lessons learned and post-crisis recovery strategies
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Case Study: Successful organizational recovery from media crises
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
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Additional Options
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Training on Media Relations and Crisis Management
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Take your career to the next level with our industry-leading training programs. Designed to build skills, boost confidence and drive success, we empower professionals like you to excel in your current role or explore new opportunities.
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