Training on Social Media and Digital Advocacy Skills

In today’s interconnected world, social media and digital platforms have become powerful tools for raising awareness, influencing public opinion, and driving change. Effective digital advocacy requires more than just posting online—it involves crafting the right messages, targeting the right audiences, managing campaigns, and measuring impact.

This training equips participants with the skills to design and implement impactful digital advocacy strategies. Through practical exercises, case studies, and interactive sessions, participants will learn how to leverage social media platforms, storytelling techniques, and digital tools to amplify their voice, engage communities, and influence policy and decision-making.

Duration

5 Days

Who Should Attend

• Communication and advocacy officers

• NGO and civil society staff engaged in advocacy and campaigns

• Public relations and media professionals

• Program managers and development practitioners

• Policy advocates and community mobilizers

• Anyone seeking to strengthen their social media and advocacy impact

Organizational Impact

• Stronger capacity to design and run effective digital advocacy campaigns

• Increased visibility and influence among stakeholders and policymakers

• Enhanced ability to engage communities and build online support

• Improved communication strategies aligned with organizational goals

Individual Impact

• Practical skills in managing social media platforms for advocacy

• Confidence in digital storytelling and message design

• Stronger understanding of digital tools for campaign monitoring

• Improved career opportunities in communication, media, and advocacy fields