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What You'll Learn

Master product knowledge and become a product expert. Learn to understand product features, benefits, and applications to effectively communicate with customers and drive sales.

Course Benefits
Industry Certification

Internationally recognized qualification

Expert Instructors

Learn from industry professionals

Dedicated Support

Assistance during and after training

Practical Skills

Apply knowledge immediately

Comprehensive 5-day curriculum with all materials included
Hands-on exercises and real-world case studies
Valuable networking opportunities with peers and experts
Post-course resources and refresher materials
Training on Product Knowledge - Course Cover Image
Duration 5 Days
Level Intermediate
Format In-Person

Course Overview

Featured

Product Knowledge course is ideal for professionals working in sales, marketing, customer service, and product management roles. Through practical sessions, case studies, and interactive learning, participants will gain an in-depth understanding of the product, enhancing their ability to communicate value to customers, tailor solutions to client needs, and drive business growth. This course covers essential aspects of product features, benefits, applications, and comparisons with competing products. Through this training, participants will become well-versed in their product portfolio, enabling them to improve customer interactions and drive better sales performance.

Duration

5 Days

Who Should Attend?

  • Sales professionals aiming to improve product presentation and closing rates.
  • Marketing teams responsible for crafting product campaigns.
  • Customer service representatives seeking to provide accurate product support.
  • Product managers and business development teams.
  • New employees needing a solid product foundation.
  • Retail staff, resellers, and distribution partners.

Course Impact

Organizational Impact

  • Stronger product positioning in the market

  • Improved customer satisfaction and loyalty through accurate support

  • Increased sales conversions and revenue growth

  • Consistent messaging across sales, marketing, and service teams

  • Competitive advantage through better product knowledge application

Individual Impact

  • Enhanced confidence in presenting and explaining products

  • Ability to tailor solutions to meet diverse client needs

  • Improved communication and customer interaction skills

  • Stronger credibility and trust with customers

  • Increased effectiveness in driving sales and business results

Course Objectives

By the end of this course, participants will:

  • Understand all key aspects of the product, including features, specifications, and differentiators.
  • Confidently present and demonstrate the product to prospective clients or stakeholders.
  • Tailor product benefits to meet specific customer needs, highlighting value propositions.
  • Identify customer pain points and provide product-based solutions.
  • Handle customer objections and inquiries effectively with in-depth product knowledge.
  • Collaborate with other teams (marketing, support) to align on product strategy.
  • Provide high-quality, informed customer support that increases satisfaction and retention.

Course Outline

Module 1: Product Fundamentals

  • Overview of the product: history, development, and mission.
  • Key features and functionality.
  • Understanding product specifications and variations.

Module 2: Customer Profiling and Product Value

  • Identifying the target audience and customer segmentation.
  • Understanding customer needs and pain points.
  • Communicating product benefits in line with customer values.

Module 3: Product Demonstration and Presentation Skills

  • Effective product demonstrations (live and virtual).
  • Structuring product presentations.
  • Handling customer inquiries and objections.

Module 4: Competitive Analysis and Product Positioning

  • Conducting competitor analysis and identifying differentiators.
  • Positioning the product in the market.
  • Strategic selling points and product narratives.

Module 5: Practical Application and Strategy Development

  • Cross-selling and upselling strategies based on product knowledge.
  • Developing personalized product solutions for customers.
  • Best practices for post-sales product support and building customer loyalty.

Prerequisites

No specific prerequisites required. This course is suitable for beginners and professionals alike.

Course Administration Details

Customized Training

This training can be tailored to your institution needs and delivered at a location of your choice upon request.

Requirements

Participants need to be proficient in English.

Training Fee

The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.

Certification

Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.

Accommodation

Accommodation can be arranged upon request. Contact via email for reservations.

Payment

Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.

For further inquiries, please contact us on details below:

Register for the Course

Select a date and location that works for you.

In-Person Training Schedules


January 2026
Date Days Venue Fee (VAT Incl.) Register
5 Jan - 9 Jan 2026 5 days Nairobi, Kenya KES 99,000 | USD 1,400 Enroll Now
5 Jan - 9 Jan 2026 5 days Cape Town, South Africa USD 3,500 Enroll Now
5 Jan - 9 Jan 2026 5 days Dubai, United Arabs Emirates USD 4,000 Enroll Now
5 Jan - 9 Jan 2026 5 days Zanzibar, Tanzania USD 2,200 Enroll Now
12 Jan - 16 Jan 2026 5 days Mombasa, Kenya KES 115,000 | USD 1,500 Enroll Now
12 Jan - 16 Jan 2026 5 days Kigali, Rwanda USD 1,800 Enroll Now
12 Jan - 16 Jan 2026 5 days Accra, Ghana USD 5,950 Enroll Now
12 Jan - 16 Jan 2026 5 days Kampala, Uganda USD 2,200 Enroll Now
19 Jan - 23 Jan 2026 5 days Dar es Salaam, Tanzania USD 2,000 Enroll Now
19 Jan - 23 Jan 2026 5 days Johannesburg, South Africa USD 3,100 Enroll Now
19 Jan - 23 Jan 2026 5 days Nakuru, Kenya KES 105,000 | USD 1,400 Enroll Now
19 Jan - 23 Jan 2026 5 days Dakar, Senegal USD 3,500 Enroll Now
26 Jan - 30 Jan 2026 5 days Pretoria, South Africa USD 3,100 Enroll Now
26 Jan - 30 Jan 2026 5 days Kisumu, Kenya KES 105,000 | USD 1,500 Enroll Now
26 Jan - 30 Jan 2026 5 days Naivasha, Kenya KES 105,000 | USD 1,400 Enroll Now
26 Jan - 30 Jan 2026 5 days Arusha, Tanzania USD 2,000 Enroll Now
5 Jan - 9 Jan 2026
5 days
Venue:
Nairobi, Kenya
Fee (VAT Incl.):
KES 99,000
USD 1,400
Enroll Now
5 Jan - 9 Jan 2026
5 days
Venue:
Cape Town, South Africa
Fee (VAT Incl.):
USD 3,500
Enroll Now
5 Jan - 9 Jan 2026
5 days
Venue:
Dubai, United Arabs Emirates
Fee (VAT Incl.):
USD 4,000
Enroll Now
5 Jan - 9 Jan 2026
5 days
Venue:
Zanzibar, Tanzania
Fee (VAT Incl.):
USD 2,200
Enroll Now
12 Jan - 16 Jan 2026
5 days
Venue:
Mombasa, Kenya
Fee (VAT Incl.):
KES 115,000
USD 1,500
Enroll Now
12 Jan - 16 Jan 2026
5 days
Venue:
Kigali, Rwanda
Fee (VAT Incl.):
USD 1,800
Enroll Now
12 Jan - 16 Jan 2026
5 days
Venue:
Accra, Ghana
Fee (VAT Incl.):
USD 5,950
Enroll Now
12 Jan - 16 Jan 2026
5 days
Venue:
Kampala, Uganda
Fee (VAT Incl.):
USD 2,200
Enroll Now
19 Jan - 23 Jan 2026
5 days
Venue:
Dar es Salaam, Tanzania
Fee (VAT Incl.):
USD 2,000
Enroll Now
19 Jan - 23 Jan 2026
5 days
Venue:
Johannesburg, South Africa
Fee (VAT Incl.):
USD 3,100
Enroll Now
19 Jan - 23 Jan 2026
5 days
Venue:
Nakuru, Kenya
Fee (VAT Incl.):
KES 105,000
USD 1,400
Enroll Now
19 Jan - 23 Jan 2026
5 days
Venue:
Dakar, Senegal
Fee (VAT Incl.):
USD 3,500
Enroll Now
26 Jan - 30 Jan 2026
5 days
Venue:
Pretoria, South Africa
Fee (VAT Incl.):
USD 3,100
Enroll Now
26 Jan - 30 Jan 2026
5 days
Venue:
Kisumu, Kenya
Fee (VAT Incl.):
KES 105,000
USD 1,500
Enroll Now
26 Jan - 30 Jan 2026
5 days
Venue:
Naivasha, Kenya
Fee (VAT Incl.):
KES 105,000
USD 1,400
Enroll Now
26 Jan - 30 Jan 2026
5 days
Venue:
Arusha, Tanzania
Fee (VAT Incl.):
USD 2,000
Enroll Now

Request Custom Training


We offer customized training solutions tailored to your organization's specific needs:

  • Training at your preferred location
  • Customized content to address your specific challenges
  • Flexible scheduling to accommodate your team
  • Cost-effective solution for training multiple employees
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Frequently Asked Questions

Find answers to common questions about this course

To provide you with a deep understanding of our products' features and benefits, enabling you to confidently address customer needs and drive business success.
A feature is what a product is or has (e.g., a cushioned sole). A benefit is what the customer gains from it (e.g., reduced joint strain).
When you can confidently answer questions and address customer concerns, it builds credibility and trust, demonstrating a high level of professionalism.
By truly understanding the product, you can connect its benefits to a customer's specific problems, showing you genuinely understand their needs and concerns.
Yes, you'll learn to anticipate and confidently counter common customer objections by using your in-depth knowledge to provide clear and honest answers with integrity.
Training on Product Knowledge

Next class starts 5 Jan 2026

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