What You'll Learn
Course Benefits
Industry Certification
Internationally recognized qualification
Expert Instructors
Learn from industry professionals
Dedicated Support
Assistance during and after training
Practical Skills
Apply knowledge immediately
Course Overview
FeaturedThis course equips public sector professionals with the skills and strategies to effectively manage communications, public relations, and stakeholder engagement. Participants will learn how to craft clear, transparent, and persuasive messages, handle media relations, and develop proactive communication plans aligned with government policies and organizational objectives. The program emphasizes crisis management, digital communication, and reputation building to enhance trust, accountability, and public confidence.
Duration
5 Days
Who Should Attend
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Public sector communication officers and PR specialists
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Government relations and policy officers
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Media liaison and press officers
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Administrative and program managers involved in public engagement
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Officials responsible for stakeholder management and community relations
Course Impact
Personal Impact
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Enhanced ability to communicate government policies clearly and professionally
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Improved media handling, messaging, and stakeholder engagement
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Increased confidence in public speaking and crisis communication
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Strengthened skills in building public trust and credibility
Organizational Impact
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Improved public perception and citizen engagement
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Stronger alignment between communication strategies and public policy
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Efficient management of media and stakeholder relations
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Enhanced organizational reputation and transparency
Course Objectives
By the end of the course, participants will be able to:
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Develop effective communication and PR strategies for the public sector
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Manage media relations, press releases, and official messaging
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Respond to public inquiries, crises, and sensitive issues with confidence
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Utilize digital tools and social media for public engagement
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Build strong stakeholder relationships and trust in public institutions
Course Outline
Module 1: Principles of Public Sector Communication
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Role of communication in governance and public service
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Key principles: transparency, accountability, and accuracy
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Understanding internal and external communication channels
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Case Study: Effective public messaging during a government policy rollout
Module 2: Strategic Public Relations for Government Agencies
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Building and maintaining a positive organizational image
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Developing public awareness campaigns and communication plans
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Engaging stakeholders, NGOs, and the community
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Case Study: Government PR strategy for public health campaigns
Module 3: Media Relations and Press Management
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Engaging with media: press releases, interviews, and media briefings
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Crisis communication and handling sensitive information
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Proactive versus reactive communication approaches
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Case Study: Managing a media crisis in a public institution
Module 4: Digital Communication and Social Media Strategy
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Leveraging social media for public engagement
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Online reputation management and digital messaging
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Monitoring and evaluating digital campaigns and public sentiment
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Case Study: Using social media to increase citizen participation
Module 5: Stakeholder Engagement and Crisis Communication
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Techniques for building trust with citizens, partners, and officials
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Managing feedback, complaints, and public concerns effectively
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Crisis preparedness, response planning, and communication protocols
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Case Study: Managing public response during an emergency situation
Prerequisites
Course Administration Details
Customized Training
This training can be tailored to your institution needs and delivered at a location of your choice upon request.
Requirements
Participants need to be proficient in English.
Training Fee
The fee covers tuition, training materials, refreshments, lunch, and study visits. Participants are responsible for their own travel, visa, insurance, and personal expenses.
Certification
Upon successful completion of this course, participants will be issued with a certificate from Ideal Workplace Solutions certified by the National Industrial Training Authority (NITA) under License NO: NITA/TRN/2734.
Accommodation
Accommodation can be arranged upon request. Contact via email for reservations.
Payment
Payment should be made before the training starts, with proof of payment sent to outreach@idealworkplacesolutions.org.
For further inquiries, please contact us on details below:
Email: outreach@idealworkplacesolutions.org
Mobile: +254759708394
Register for the Course
Select a date and location that works for you.
In-Person Training Schedules
January 2026
| Date | Days | Venue | Fee (VAT Incl.) | Register |
|---|---|---|---|---|
| 5 Jan - 9 Jan 2026 | 5 days | Nairobi, Kenya | KES 99,000 | USD 1,400 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Cape Town, South Africa | USD 3,500 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Dubai, United Arabs Emirates | USD 4,000 | Enroll Now |
| 5 Jan - 9 Jan 2026 | 5 days | Zanzibar, Tanzania | USD 2,200 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Mombasa, Kenya | KES 115,000 | USD 1,500 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kigali, Rwanda | USD 1,800 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Accra, Ghana | USD 5,950 | Enroll Now |
| 12 Jan - 16 Jan 2026 | 5 days | Kampala, Uganda | USD 2,200 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dar es Salaam, Tanzania | USD 2,000 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Johannesburg, South Africa | USD 3,100 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Nakuru, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 19 Jan - 23 Jan 2026 | 5 days | Dakar, Senegal | USD 3,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Pretoria, South Africa | USD 3,100 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Kisumu, Kenya | KES 105,000 | USD 1,500 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Naivasha, Kenya | KES 105,000 | USD 1,400 | Enroll Now |
| 26 Jan - 30 Jan 2026 | 5 days | Arusha, Tanzania | USD 2,000 | Enroll Now |
USD 1,400
Request Custom Training
We offer customized training solutions tailored to your organization's specific needs:
- Training at your preferred location
- Customized content to address your specific challenges
- Flexible scheduling to accommodate your team
- Cost-effective solution for training multiple employees
Early-bird Offer
Special pricing ends in:
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Take your career to the next level with our industry-leading training programs. Designed to build skills, boost confidence and drive success, we empower professionals like you to excel in your current role or explore new opportunities.
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