Training on Customer Relationship Management (CRM) Systems

Customer relationship management or CRM is a way to manage an organisation’s interaction with its current and potential customers. CRM utilises data analysis about the customers’ history with an organisation to enhance business relationships with customers, mainly focusing on customer retention and eventually driving sales growth.

An essential aspect of the Customer relationship management approach is the systems of CRM that gather data from a range of diverse communication channels, including over the phone, a company’s website, live chat, email, marketing materials and social media. Through the Customer relationship management plan and the systems used to aid it, organisations learn more about their target customers and how to best cater to their needs.

A company is able to cater the needs and demands of new and loyal customers through customer relationship management (CRM). This approach consists of several analyses and strategies that delve deep into the activities of the customer with the company. Through CRM technology, companies become successful in satisfying their customers.

Duration

5 Days

Who Should Attend?

• Sales representatives
• Marketing professionals
• Customer service representatives
• Business development managers
• IT professionals
• Anyone involved in customer interaction and relationship management

Organizational Impact:

• Stronger customer retention and loyalty

• Improved efficiency in managing customer data and interactions

• Better alignment of sales, marketing, and service functions

• Increased sales growth and competitive advantage

Individual Impact:

• Enhanced skills in using CRM systems and tools

• Ability to analyze customer data for better decision-making

• Improved customer engagement and relationship management

• Increased confidence in delivering personalized customer experiences